Why Video, you ask...

  1. TikTok now has 1 billion monthly active users (January 2022) (source)

  2. After watching a product video, consumers are up to 85% more likely to buy it (source)

  3. Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text (source)

  4. 87% of business-related videos are still viewed on a desktop (source)

  5. As of January 2022, on average viewers are watching over 700 million hours of YouTube content on TV daily (source)

  6. Facebook Instream video provides the best CTR for marketers – 0.33% (source)

  7. Video is the second most common post type on Facebook – 16.5% (source)

  8. Facebook Live videos are only being used 0.7% of the time (source)

  9. Facebook Live delivers almost 3x the engagement of traditional video (source)

  10. 1.5bn – predicted TikTok active users in 2022 (source)

  11. 85% of Gen Z adults use TikTok daily (source)

  12. 75% of millennials use YouTube daily, with…

  13. 60% spending more than 30 minutes a day on the video network (source)

  14. 63% of Gen X adults use YouTube daily (source)

  15. 49% of small business decision-makers use YouTube every day (source)

  16. 39% of UK baby boomers spend more than 30 minutes a day on YouTube (source)

  17. When looking for business advice, 56% of small business decision-makers would head to YouTube…

  18. …and 38% would look for videos on company websites (source).

  19. 87% of businesses now use video as a marketing tool. This number is up from 63% in 2017 and 81% in 2018 (source).

  20. Video is expected to make up 82% of internet traffic by 2021 (source).

  21. 88% of marketers plan to increase spending on video in 2019 (source).

  22. 91% of video marketers consider video to be an important part of their marketing strategy. That’s an increase from 82% in 2017 and 85% in 2018 (source).

  23. 99% will continue to use video in 2019, with 88% saying they’ll spend more than they did in previous years (source).

  24. 88% of marketers plan to increase spending on video in 2019 (source).

  25. By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017 (source).

  26. 25% of companies publish videos every week (source).

  27. Digital video marketing is a $135 billion industry in the U.S. alone (source).

  28. Businesses in high tech and professional services industries are publishing the most new videos on a monthly basis (source).

  29. 68% of people say they’d prefer to learn about a new product or service by watching a short video. This makes video more popular as a learning tool than text-based articles (15%), infographics (4%) presentations and pitches (4%) ebooks and manuals (3%) (source).

  30. 71% of people watch more video than they did a year ago (source).

  31. 87% of consumers say they’d like to see more video from brands in 2019 (source).

  32. When asked to identify the type of video content they’d want to see more from brands, 39% of people cited explainer videos; 20% want entertaining ‘viral’ videos; 12% want to see more product demo videos; 10% want more video blogs; 9% want more interactive videos (source).

  33. 6 out of 10 people would rather watch online videos than television (source).

  34. 59% of senior executives favor video over text (source).

  35. 90% of users report that product videos are helpful in the decision process of the buyer’s journey (source).

  36. 56% of consumers believe that a company should have video content on its website (source).

  37. 79% of people say a brand’s video has convinced them to buy a piece of software or app (source).

  38. 84% of marketers say video has helped them increase traffic to their website (source).

  39. Including a video on your landing page can boost your conversion rate by up to 80% (source).

  40. Adding video to your emails can increase click rates by 300% (source).

  41. 81% of marketers say video has helped them generate leads (source).

  42. 64% of consumers will make a purchase after watching branded videos on social platforms (source).

  43. 80% of marketers say video has increased dwell time on their website (source).

  44. 41% of marketers say that video has helped them reduce support calls (source).

  45. 52% of marketing professionals worldwide said video is the type of content with the best ROI (source).

  46. Marketers who use video grow revenue 49% faster than non-video marketers (source).

  47. A website is 53 times more likely to reach the front page of Google if it includes video (source).

  48. 65% of executives have gone to the marketer’s site and 39% have called them on the phone after watching a marketing video (source).

  49. On average, people spend 2.6x more time on pages with video than without (source).

  50. 93% of businesses reported gaining a new customer as a direct result of a video posted on social media (source).

  51. Because of its visual nature, 80% of users can recall a video ad they’ve seen in the past 30 days (source).

  52. 46% of users take action after viewing a video (source).

  53. When users enjoy video ads, their purchase intent is increased by 97% (source).

  54. Video marketers get 66% more qualified leads per year (source).

  55. Facebook is the most popular platform for businesses to share video content (81%), followed by YouTube (62%), Instagram (57%), and LinkedIn (32%) (source).

  56. On Twitter, 82% of users watch video content (source).

  57. Nearly half of Facebook and YouTube users consume more than an hour of video per week (source).

  58. Social media posts with video have 48% more views (source).

  59. Social video generates 1200% more shares than text and image content combined (source).

  60. Video campaigns on LinkedIn have 50% view rates (source).

  61. 81% of businesses prefer to use Facebook for their video marketing (source).

  62. Facebook has over 8 billion video views per day (source).

  63. Over 1.9 billion people, roughly one-third of the Internet, use YouTube (source).

  64. Consumers engage with branded videos the most on Facebook (49%), followed by YouTube (32%), then Instagram (24%) (source).

  65. Sponsored video content views on Facebook has jumped 258% since 2016 (source).

  66. Mobile video consumption rises by 100% every year (source).

  67. 75% of all video plays are on mobile devices (source).

  68. 92% of users watching video on mobile will share it with others (source).

  69. People are 1.5 times more likely to watch video on their mobile phones (source).

  70. 90% of Twitter video views happen on a mobile device (source).

  71. 48% of Millennials are watching video exclusively on mobile devices (source).

  72. Mobile video ad spend is expected to be around 72% of the total digital ad spend this year (source).

  73. The average mobile-viewing session on YouTube lasts more than 40 minutes (source).

  74. Mobile viewers now watch over 40 minutes of video on their phones every day (source).

  75. Video will account for 78% of mobile data traffic in 2019 (source).

  76. Streaming video accounts for over two-thirds of all internet traffic and is expected to jump to 82% by 2020 (source).

  77. Live video is more appealing to brand audiences: 80% would rather watch live video from a brand than read a blog, and 82%  prefer live video from a brand to social posts (source).

  78. 63% of people aged 18-34 watch live streaming content regularly (source).

  79. 47% of live streaming video viewers worldwide are watching more live videos compared to a year ago (source).

  80. Viewers are likely to watch a live video approximately three times longer than a pre-recorded one (source).

  81. 79% of marketers say live video facilitates a more authentic interaction with an audience (source).

  82. 67% of audiences who watched a live stream purchased a ticket to a similar event the next time it occurred (source).

  83. 63% of marketers say live video brings a human touch to digital marketing (source).

  84. Live content on Facebook receives 10x more comments than regular videos (source).

  85. 61% of marketers say a benefit of live video is that it creates content that can be viewed or repurposed later (source).

  86. 85% of videos on Facebook are watched without sound (source)

  87. 57% of consumers have purchased something discovered via a Facebook video ad (source)

  88. 25% of consumers have purchased something discovered via an Instagram video ad (source)

  89. 25% of consumers have purchased something discovered via an Instagram video ad (source)

  90. 33% of viewers will stop watching a video after 30 seconds, 45% by 1 minute, and 60% by 2 minutes (source)

  91. 90% of customers say video helps them make buying decisions (source)

  92. The most popular time for people to view a B2B video is mid-week (source)

  93. 66% of consumers say the quality of a company’s video reflects the quality of its brand (source)

  94. 55% of consumers prefer to watch a video over reading text (source)

  95. 67% of consumers want the brands they follow to entertain them with video (source)

  96. And there will always be more...