Why Video, you ask...
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TikTok now has 1 billion monthly active users (January 2022) (source)
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After watching a product video, consumers are up to 85% more likely to buy it (source)
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Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text (source)
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87% of business-related videos are still viewed on a desktop (source)
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As of January 2022, on average viewers are watching over 700 million hours of YouTube content on TV daily (source)
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Facebook Instream video provides the best CTR for marketers – 0.33% (source)
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Video is the second most common post type on Facebook – 16.5% (source)
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Facebook Live videos are only being used 0.7% of the time (source)
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Facebook Live delivers almost 3x the engagement of traditional video (source)
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1.5bn – predicted TikTok active users in 2022 (source)
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85% of Gen Z adults use TikTok daily (source)
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75% of millennials use YouTube daily, with…
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60% spending more than 30 minutes a day on the video network (source)
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63% of Gen X adults use YouTube daily (source)
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49% of small business decision-makers use YouTube every day (source)
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39% of UK baby boomers spend more than 30 minutes a day on YouTube (source)
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When looking for business advice, 56% of small business decision-makers would head to YouTube…
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…and 38% would look for videos on company websites (source).
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87% of businesses now use video as a marketing tool. This number is up from 63% in 2017 and 81% in 2018 (source).
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Video is expected to make up 82% of internet traffic by 2021 (source).
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88% of marketers plan to increase spending on video in 2019 (source).
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91% of video marketers consider video to be an important part of their marketing strategy. That’s an increase from 82% in 2017 and 85% in 2018 (source).
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99% will continue to use video in 2019, with 88% saying they’ll spend more than they did in previous years (source).
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88% of marketers plan to increase spending on video in 2019 (source).
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By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017 (source).
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25% of companies publish videos every week (source).
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Digital video marketing is a $135 billion industry in the U.S. alone (source).
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Businesses in high tech and professional services industries are publishing the most new videos on a monthly basis (source).
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68% of people say they’d prefer to learn about a new product or service by watching a short video. This makes video more popular as a learning tool than text-based articles (15%), infographics (4%) presentations and pitches (4%) ebooks and manuals (3%) (source).
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71% of people watch more video than they did a year ago (source).
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87% of consumers say they’d like to see more video from brands in 2019 (source).
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When asked to identify the type of video content they’d want to see more from brands, 39% of people cited explainer videos; 20% want entertaining ‘viral’ videos; 12% want to see more product demo videos; 10% want more video blogs; 9% want more interactive videos (source).
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6 out of 10 people would rather watch online videos than television (source).
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59% of senior executives favor video over text (source).
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90% of users report that product videos are helpful in the decision process of the buyer’s journey (source).
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56% of consumers believe that a company should have video content on its website (source).
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79% of people say a brand’s video has convinced them to buy a piece of software or app (source).
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84% of marketers say video has helped them increase traffic to their website (source).
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Including a video on your landing page can boost your conversion rate by up to 80% (source).
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Adding video to your emails can increase click rates by 300% (source).
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81% of marketers say video has helped them generate leads (source).
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64% of consumers will make a purchase after watching branded videos on social platforms (source).
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80% of marketers say video has increased dwell time on their website (source).
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41% of marketers say that video has helped them reduce support calls (source).
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52% of marketing professionals worldwide said video is the type of content with the best ROI (source).
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Marketers who use video grow revenue 49% faster than non-video marketers (source).
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A website is 53 times more likely to reach the front page of Google if it includes video (source).
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65% of executives have gone to the marketer’s site and 39% have called them on the phone after watching a marketing video (source).
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On average, people spend 2.6x more time on pages with video than without (source).
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93% of businesses reported gaining a new customer as a direct result of a video posted on social media (source).
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Because of its visual nature, 80% of users can recall a video ad they’ve seen in the past 30 days (source).
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46% of users take action after viewing a video (source).
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When users enjoy video ads, their purchase intent is increased by 97% (source).
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Video marketers get 66% more qualified leads per year (source).
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Facebook is the most popular platform for businesses to share video content (81%), followed by YouTube (62%), Instagram (57%), and LinkedIn (32%) (source).
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On Twitter, 82% of users watch video content (source).
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Nearly half of Facebook and YouTube users consume more than an hour of video per week (source).
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Social media posts with video have 48% more views (source).
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Social video generates 1200% more shares than text and image content combined (source).
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Video campaigns on LinkedIn have 50% view rates (source).
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81% of businesses prefer to use Facebook for their video marketing (source).
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Facebook has over 8 billion video views per day (source).
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Over 1.9 billion people, roughly one-third of the Internet, use YouTube (source).
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Consumers engage with branded videos the most on Facebook (49%), followed by YouTube (32%), then Instagram (24%) (source).
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Sponsored video content views on Facebook has jumped 258% since 2016 (source).
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Mobile video consumption rises by 100% every year (source).
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75% of all video plays are on mobile devices (source).
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92% of users watching video on mobile will share it with others (source).
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People are 1.5 times more likely to watch video on their mobile phones (source).
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90% of Twitter video views happen on a mobile device (source).
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48% of Millennials are watching video exclusively on mobile devices (source).
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Mobile video ad spend is expected to be around 72% of the total digital ad spend this year (source).
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The average mobile-viewing session on YouTube lasts more than 40 minutes (source).
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Mobile viewers now watch over 40 minutes of video on their phones every day (source).
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Video will account for 78% of mobile data traffic in 2019 (source).
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Streaming video accounts for over two-thirds of all internet traffic and is expected to jump to 82% by 2020 (source).
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Live video is more appealing to brand audiences: 80% would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts (source).
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63% of people aged 18-34 watch live streaming content regularly (source).
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47% of live streaming video viewers worldwide are watching more live videos compared to a year ago (source).
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Viewers are likely to watch a live video approximately three times longer than a pre-recorded one (source).
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79% of marketers say live video facilitates a more authentic interaction with an audience (source).
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67% of audiences who watched a live stream purchased a ticket to a similar event the next time it occurred (source).
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63% of marketers say live video brings a human touch to digital marketing (source).
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Live content on Facebook receives 10x more comments than regular videos (source).
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61% of marketers say a benefit of live video is that it creates content that can be viewed or repurposed later (source).
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85% of videos on Facebook are watched without sound (source)
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57% of consumers have purchased something discovered via a Facebook video ad (source)
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25% of consumers have purchased something discovered via an Instagram video ad (source)
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25% of consumers have purchased something discovered via an Instagram video ad (source)
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33% of viewers will stop watching a video after 30 seconds, 45% by 1 minute, and 60% by 2 minutes (source)
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90% of customers say video helps them make buying decisions (source)
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The most popular time for people to view a B2B video is mid-week (source)
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66% of consumers say the quality of a company’s video reflects the quality of its brand (source)
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55% of consumers prefer to watch a video over reading text (source)
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67% of consumers want the brands they follow to entertain them with video (source)
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And there will always be more...